Why use native posts?
While a regular post is created around sharing a link, a native post allows you to create a unique post from scratch. The native posts focus on sharing either; only text-based content, a PDF document, a video, or an image/GIF.
You are still able to share a link if you attach it to the text of your content, but it will not display as a typical link preview in your post.
With its visuals, native posts are often generating good attention on social media, why it can be a great scroll-stopper. However, native posts will always be accessible to all users in their SociuuHub. Still, it is only ambassadors with Social Connection activated to LinkedIn will be able to share a native post.
How to create a Native Post?
1. Create a Native Video Post
First, go to the "Create Native Content" in the menu bar (Admin platform)
ENTER INTERNAL POST TITLE
Create a title for your content post.
This will be visible only internally on the platform, and in SociuuHub for your ambassadors.
ENTER POST TEXT
Write the content of your post. If you wish to keep a link in your post like before, you can add the link here in the text box.
Remember that links pasted into the text box will not generate a link preview, as they would in a regular post.
ALLOW TEXT CHANGES
By checking this box, you will allow users to change the text in their posts, when they are making their native post in SociuuHub.
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ATTACHMENT
You can choose between uploading an image, video, or document by clicking on one of these icons.
Posts with a Video:
Max file size: 200 MB.
File Types: MP4
LinkedIn auto-plays your video
To replace the thumbnail, click on the three-dot menu as shown in the image. You can either upload a custom thumbnail or use the slider to select a frame from your uploaded video.
CHOOSE THE TARGET EMPLOYEES
Decide which users will see this post in their SociuuHub. In the Select Recipients section, you can choose to share it with All Employees or use the Custom Selection option to target specific individuals. You can target recipients by department, usergroup, or even select individual employees to tailor your communication.
SOCIAL CONNECTION STATUS
You can select all users regardless of their social connection status or only those employees with an active social connection.
When users who are not connected try to share this content, they will be invited to connect to their LinkedIn account.
EXCLUDE
When selecting All Employees in the selected recipients, you will also have the option of Exclude any user, usergroup, or department that you wish not to send it out to, or make it visible in their SociuuHub.
CUSTOM SELECTION
When selecting Custom Selection, make sure to Include the users, usergroups, or department to which you wish to make this content visible to.
You can also exclude any user, usergroup, or department.
ESTIMATED COLLEAGUES
In the Estimated Colleagues figure, you can see how many users this post will be visible to, you can also click on View Employees to see the specific targeted users.
ADD LABELS
Select the Labels related to the users
you want to share this content with.
This will make the content accessible to employees in usergroups associated with these labels in their SociuuHub.
PREVIEW YOUR POST
On the right side panel, you can preview how your content will look on LinkedIn.
CLICK PUBLISH
Your post is now live in SociuuHub and ready to be shared with the users based on the labels you selected earlier.
Consider whether you wish to send an email notification to the ambassadors with this new content.
2. Send the Post
Once you have published the post, you can now choose between See Content in the Content Hub, or Share to your colleagues.
By sharing it with your colleagues you will be directed to the distribution section for the employees.
MESSAGE CHANNEL
Your post is now live in the SociuuHub, but you wish to Share to your colleagues, so they get a notification with your new content.
You can choose between sending your content out via Email or Microsoft Teams.
if, Microsoft Teams..
MST: RECIPIENTS
In this step, you won’t need to select user groups, departments, or individual users, instead, you will select a channel from Microsoft Teams to determine the recipients.
MST: MESSAGE BODY TEXT
This is the text that will appear as a message before sharing the main content.
MST: CLICK SEND
A message will now be sent to the selected target channels.
MST: EXAMPLE
Once you have published the post, the message shared with the employees will look identical to the example to the left.
When the ambassador clicks Share, a SociuuHub window with the selected post will show up. Here, they can add text themselves, preview the post, or use it as is and post it on LinkedIn.
if, Email..
Your post is now live in the SociuuHub, but you wish to Share to your colleagues, so they get a notification with your new content. You can customize various elements of the email here, including the sender, subject line, and the main body of the message.
RECIPIENT
In this section, select the recipients who will receive email notifications containing your content. If necessary, you can refine your list by adding recipients to the Don't Send To section.
SENDER INFORMATION
Specify who is sending the post. In the Name area, we recommend using a name that your employees will instantly recognize, such as your name or the company name. Also, make it consistent, or you could make it unique, so your employees know exactly what they just received.
The Reply-to name and Reply-to Address would be the name and email that the employee would write to if they reply to the email.
These can always be changed, but by default, it will pull the information that you have filled out in your settings for email.
SUBJECT DESCRIPTION
Write the email subject and the preview email that will be shown in the employee inbox.
MESSAGE BODY TEXT
This is the text that will appear above the main content of the email. You can customize it using various features, such as adding images, quotes, paragraphs, and more. Enjoy the flexibility of unlimited text characters to craft your message.
CLICK SEND
An email will now be sent to the selected target audience of ambassadors.
EXAMPLE
Once you have published the post, the email shared with the employees will look identical to the example to the left.
When the ambassador clicks Share, a SociuuHub window with the selected post will show up. Here, they can add text themselves, preview the post, or use it as is and post it on LinkedIn.
3. How Ambassadors see Shared Posts
4. Tracking Native Post Performance
DASHBOARD
In the dashboard area, you can see the engagement number compiled by reactions, comments, and impressions. Admins can also see verified shares.
POST LIST
To see your native posts' performance in the post list, open the filter, click on the Content area, and select Native to find your native post stats. Now you will be able to see your native posts, with their statistics as well as the engagement performance.
USERLIST
In the userlist area, you can access each user SociuuHub to see the native posts results. This option will also be available soon from the admin view.
Read more about Insights and Statistics here.
Note that initially, these statistics will be updated twice a day, with more frequent updates coming soon.